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Apricot Lane is in the spotlight…noticed and captured by consumers, developers, and fashion entrepreneurs all across the country. We offer popular merchandise that customers love along with a proven formula that maximizes your potential for success:

  • Low Investment
  • Ground Floor Retail Opportunity
  • $161.7 Billion Dollar*
  • Independence within a Strong Network
  • Proven Marketing Programs
  • Support & Training
  • Pre-Negotiated Vendor Discounts

*Dunn & Bradstreet, Industry Data for SIC 5621 - August, 2007

Our corporate buyers and franchisees attend some of the largest fashion trade shows in America! We regularly meet with many of the top fashion suppliers and brands, and have the ability to quickly update merchandise so your boutique is always carrying the latest fashions hot off the runway, typically within weeks of fashion premier.

Our merchandise caters to a very broad customer base ranging from ages 12-50+ and our core customer at 22-40+ years. We are a great mother/daughter boutique with something for everyone, and lots of gifts, too. We feature clothing that is perfect for a casual day spent with friends or a special night out on the town that requires a more elegant look.

Apricot Lane Fashion Parties are a huge hit! Hostesses book parties at the store with their friends during weekday evenings for a night of savings, food and drink, raffles and fun! The perfect way to bring customers into your store and show them how to spruce up their closets.

We pride ourselves in communicating with our customers and providing excellent customer service with our proven programs:

  • Gift Cards
  • Loyalty Programs
  • Individual Store Web sites
  • Store e-commerce and Blog Pages
  • Thank You Cards
  • Birthday Cards
  • Fashion Parties
  • Special Events
  • Social Media
  • E-mail & Postcard Programs
  • Newsletters
  • Community Charity Fundraising

Apricot Lane stores are ideal for many types of locations.  We have a strong track record in outdoor lifestyle centers, regional malls, urban, tourist & community centers. We work very closely with you to find the best location that will take advantage of your geographic preference, while ensuring the maximum exposure to your potential customer base.

Determining “Fit” is very important to us. We want you to succeed, and in our experience, we’ve found that there are certain traits and qualifications individual must possess to become a successful franchisee. Some business management or retail experience is a plus, but it is not required. We look for qualified individuals who demonstrate characteristics including:

  • Enthusiasm
  • Strong People Skills
  • A Sense of Fashion
  • Strong Organizational Skills
  • Financial Stability


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